My First Day at Secondary School…

First Day at Secondary School – a short fictional piece I’ll never forget my first day at secondary school. I felt as if I were floating when I walked up the smooth concrete path towards those wide glass doors with their chipped paint. I was aware of the other children staring at me because I…

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Email Marketing Best Practices

Adopting Email Marketing Best Practices  If you’re an independent author, an email subscriber list is an essential part of your business model, particularly if you write non-fiction books. Successfully building a list of email subscribers will help you sell more books. You should be able to run your email marketing campaigns from your CMS. Most…

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Self-Publishing Non-Fiction eBooks

Self-Publishing Non-Fiction eBooks The Amazon marketplace is saturated with self-published non-fiction books. The most popular of these are diet and fitness and making money. Authors who are keen to maximise profits, prefer self-publishing non-fiction eBooks. They can quickly write short- read non-fiction titles and sell them for 0.99 pence or more. If you want to…

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Qualitative Research : The Participant Observer

The Participant Observer Participant observation is concerned with interpreting the actions of others. It is not concerned whether it can or cannot be repeated. Researchers who use participant observation, interactions in particular, find this method allows them to study and observe the actions during the time of interaction. The participant observer studies the whole context…

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Pay-Per-Click (PPC) Campaign Management

Running Pay-Per-Click (PPC) Advertising Campaigns Pay-per-click (PPC) campaigns are created so that you only pay when someone clicks on your ad. In order to attract the right visitors, you need to select the right keywords. Decide where and when you want your ads to show. To get the most out of your PPC campaigns. Write…

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Google Plus Marketing – Best Practices

Google Plus Marketing Google Plus is a social networking site with over 2 billion users. You can connect with like-minded individuals and consumers to share your thoughts and ideas through Google Plus Communities. I recommend this social platform to build brand awareness and connect with influencers.  Some communities have a few hundred members, while others…

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What I’m Writing: My Dark Comedy Thriller

An accidental dark comedy thriller This is an excerpt from my dark comedy thriller. I didn’t set out to write a comedy, it just sort of happened. I embarked on this story when I signed up for the Curtis Brown, Starting to Write your Novel course last year. It was a great course, plus I won…

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