Email Marketing Best Practices

Adopting Email Marketing Best Practices  If you’re an independent author, an email subscriber list is an essential part of your business model, particularly if you write non-fiction books. Successfully building a list of email subscribers will help you sell more books. You should be able to run your email marketing campaigns from your CMS. Most…

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Qualitative Research : The Participant Observer

The Participant Observer Participant observation is concerned with interpreting the actions of others. It is not concerned whether it can or cannot be repeated. Researchers who use participant observation, interactions in particular, find this method allows them to study and observe the actions during the time of interaction. The participant observer studies the whole context…

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Pay-Per-Click (PPC) Campaign Management

Running Pay-Per-Click (PPC) Advertising Campaigns Pay-per-click (PPC) campaigns are created so that you only pay when someone clicks on your ad. In order to attract the right visitors, you need to select the right keywords. Decide where and when you want your ads to show. To get the most out of your PPC campaigns. Write…

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Google Plus Marketing – Best Practices

Google Plus Marketing Google Plus is a social networking site with over 2 billion users. You can connect with like-minded individuals and consumers to share your thoughts and ideas through Google Plus Communities. I recommend this social platform to build brand awareness and connect with influencers.  Some communities have a few hundred members, while others…

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The Liberal Party 1906 -1914: A Great Problem Solving Force

The Liberal Party 1906 – 1914 Before 1906, the Liberal Party was made up of an uneasy coalition of Whigs and Radicals. It was never a Party in the greater sense of the word. Its underlying basis was a commitment to free trade and economic capitalisation. The Party lacked unity due to differing reform and…

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Human Relations Approach (Systems Analyst and Design)

The Human Relations Approach has to have an element of soft systems thinking embedded within it because it involves human activity. What is the Human Relations Approach to Management? The Human Relations Approach to management which developed from the famous Hawthorne experiments follows that people within organisations are not purely financially motivated, and that there…

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Triangulation in Qualitative Research

Triangulation in Qualitative Research Triangulation is where two or more research methods, or two researchers, use qualitative methods, or quantitative methods, to prove that you will come to the same conclusion when conducting the same study. It is normal for sociologists not to adhere to a single method when conducting a study in order to…

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